2010 FIFA World Cup: Amazing Expereince Despite FIFA’s Incompetence, Greed and Corruption

Note: This is the second in a series of posts about my experiences at the 2010 FIFA World Cup in South Africa.  You can read the first post, Twenty Days in South Africa for the World Cup, to get an overview of what we did while we were there. This post is about the soccer portion of my World Cup trip.

When most people are traveling, they’re more likely to try new food, talk to people on airplanes and in bars and try new things.  Overall, people seem to be much more outgoing when they’re traveling.  I like to call it the traveler’s effect.  I’ve experienced it all over the world, but every four years when the World Cup comes around, I see the traveler’s effect on steroids.  This is why I love the World Cup.

Yes, there’s really good soccer, but that’s only a small part of it.  During the World Cup, people are more outgoing, willing to help others and have a good time.  Citizens of the host nation want to showcase their country and go out of their way to help travelers out and people who have traveled to the World Cup seem to be much more willing to reach out to each other.  It’s an incredible phenomenon and one of the reasons I’ll do what I can to never miss another World Cup in my lifetime.

I went to seven matches in five stadiums while I was in South Africa and saw 18 goals or 2.6 goals per game, which was above the tournament average.  Although the US didn’t get past the round of 16, all four games were really entertaining, especially our one win against Algeria.  That match moves to the top of the list of the best sporting events I’ve ever attended.

Royal Bafokeng Stadium, Rustenburg – USA vs. England, June 12, 2010

Royal Bafokeng Stadium, USA/England

Our first match was USA/England in the small mining town of Rustenburg.  We stayed in a camp with tents and it was packed with USA and England fans.  Africa Ubuntu was the only place that advertised on the Internet and they were able to charge $50 per person per night for tents with beds.  It was a bit expensive, but it was worth it because we had transport to and from the stadium and tons of people to watch the other matches with.

We took our shuttle at 3pm ahead of the 830 kickoff and went to Lucky’s bar, a township bar that was close to the stadium.  When we got there, it was full of about 200+ really drunk English people and maybe 30ish Americans who were on their way.  The English are an interesting bunch, sort of like Chicago Cubs fans in that they haven’t won anything in a really long time, but expect to win each year.  Most were really nice before the game and even during the game, until the USA scored.

We had a great time with the English at Lucky’s and marched toward the stadium around 7pm so we could hear the national anthems.  On our walk to the stadium, a few English fans threw beer cans at us from their passing cars, but we didn’t see anything serious.  It was interesting that most of the English fans were 40-65 year old men, whereas most of the American fans were 21-30 year olds and there were clearly more American women than most nationalities.  If people my age keep attending World Cups like this, the USA will be the largest supporters group at all of the further World Cups.

Lucky's Bar before USA/England

The atmosphere in Royal Bafokeng was electric from the moment we got in.  The English have some great soccer songs and it was a pleasure to hear them singing over the vuvuzelas before the match.  As it got closer to 830, the temperature started to drop and we put on our extra layers.  The teams came out and we were ready for the national anthems.  At most American sporting events, many people view the anthem as a necessity and stand quietly waiting for the real action to start, but at World Cup matches, everyone screams the national anthem.  It’s enough to give you goosebumps.  It’s probably my favorite part of a World Cup match.

We gave up a really crappy goal 4 minutes into the game, and the English thought they were going to run away with it.  The US fought back and played really well, scoring on a howler by Robert Green.  I thought we played really well and thoroughly earned our draw.  England went right to the dressing room.  The English fans were not happy and headed for the exits.  We stayed in our seats and celebrated at the team came down to the supporters section to thank us for coming.

We went back to Lucky’s with our friends from Minnesota and met tons of locals.  The South Africans in Phokeng were so happy to see us.  We talked with hundreds of people and the common sentiment was that they were so happy Americans had come because they were worried that with the bad reports in the media, nobody would come.  It’s like when you throw a party and tell people it starts at 9pm and at 845 nobody’s there yet.  You have that empty feeling…what if nobody comes?  The South Africans, especially the ones in Rustenburg and Phokeng were having this feeling x100. At 915, the first person starts to come in and by 945, it’s completely full and you know you’ve done a good job.

Lucky's Bar After USA/England

We had friends who tried to drive back from Rustenburg to Joburg that night and said it took forever.  I’m really glad we missed the traffic and stayed in Rustenburg because we were able to check out Lucky’s, meet a ton of great people and experience some real local color.

Moses Mabhida Stadium, Durban – Germany vs. Australia, June 13, 2010 & Spain vs. Switzerland June 16, 2010

Germany 4 - Australia 0

We left the next morning and drove the 7 hours to Durban, which is on the Indian Ocean on the east coast of South Africa.  We got to our guesthouse at about 5pm, ahead of the 830 kickoff.  We didn’t have tickets, but I wanted to go.  Our host, Florette, was kind enough to drop us off near the stadium and I walked over to try to buy a ticket.  I ended up buying a category 1 ticket for $70 when face value was $160 and had a great seat to see Germany completely destroy Austarlia.

Moses Mabhida is the best stadium I’ve ever been to in the world.  The architecture is beautiful and looks similar to the Calatrava designed Milwaukee Art Museum and the site lines are perfect.  It also has a cable car that you can take across the roof for views of the city and the stadium.  It’s located right off the beach in Durban and was about 5k from our guesthouse.  Although there weren’t many things to do right around the stadium other than a casino and the beachfront, Moses Mabhida Stadium and Durban in general where highlights of the trip.

Moses Mabhida Stadium, Durban

I saw Germany destroy Australia 4-0 and then Switzerland upset Spain 1-0 and both times, the atmosphere was great.  The German fans love to clap in unison and the Aussies were clearly having a great time until Germany unloaded on them.  At Spain/Switzerland, most of the people were supporting Spain and it was eerily silent when Switzerland scored.  Their raucous fans went nuts in their supporters corner.  The Swiss are some of my favorite fans.  I saw Switzerland beat South Korea in 2006 in Germany and hand a ton of fun with their fans and this time was no different.  They remind me of Wisconsinites: they like beer, cheese and sports.  There were tons of neutral South Africans blowing their vuvuzelas and really getting into both games.

Ellis Park, Johannesburg, USA vs. Slovenia, June 18, 2010

Ellis Park, Johannesburg

Ellis Park is one of the older venues of the World Cup, but might have been the best one in terms of watching a game.  It’s sort of like Camp Randall, in that it’s located right in the middle of a neighborhood and the people around the stadium like to party before and after the match.  We had category 3 tickets, but they were the best seats we had for any match, regardless of category.

We started out at Radium Bar, about 3 miles from the stadium and had a great time meeting tons of Americans and signing US Soccer songs.  When we got inside, the atmosphere was again electric.  All of the South Africans were rooting for the US and it was incredibly loud.  The US gave up an early goal again and were down 2-0 at halftime.  I still thought we could score some goals, since Slovenia looked pretty weak and sure enough, Landon Donovan scored a great goal right at the start of the 2nd half.

People started to believe and Ellis Park got louder.  The US pushed for the equalizer for most of the second half, but finally broke through after Jozy Altidore had an awesome flick right into Michael Bradley’s path for the tying goal.  Ellis Park erupted and I got bruises on the backs of my legs from jumping up and down so much.  Everyone was hugging each other and the entire stadium was rocking.  Minutes later, the US took the lead and the stadium was the loudest I’ve ever heard a stadium.  Nobody heard the whistle from the referee who decided there had been a foul.  There clearly wasn’t and after the match, the ref was sent home by FIFA for screwing up the match.  We had no problems parking on the street and driving home and our car was exactly where we left it, with no damage.

Loftus Versveld, Pretoria, June 23 2010 – USA vs. Algeria

Prefamge at Loftus, USA/Algeria 12th Row

We were excited and nervous to watch this match.  We knew that we were likely the better side, but knew anything could happen.  If we won, we went through.  Loftus is normally a rugby stadium, but it had decent sight lines for soccer.  The US almost gave up another early goal, but were lucky not to concede.  After that, the US dominated, but couldn’t finish.  The refs mistakenly disallowed another US goal, but the fans were not deterred.  There seemed to be a bunch more US families and women at this match than there had been in the past, but that didn’t stop the crowd from being incredibly loud the entire match.

We thought we were going to score the entire match, but it came down to an amazing throw from Tim Howard, a great run by Donovan, a good cross by Altidore and then an awesome finish by Donovan in the 94th minute.  You know when I said that the 3rd US goal in the Slovenia was the loudest I’d heard a stadium?  This completely topped it.  It was complete pandemonium.  Beer was flying everywhere, people were screaming, some were crying.  There were still a few minutes to play, but I don’t think any Americans remember what exactly happened.  If you’ve seen the video of people around the world celebrating the US goal, it was like that but even crazier.  Everyone was so happy that Donovan scored and we won the group.  I don’t think I could feel like I did at that match for any other sporting event.

Celebrating USA/Algeria

Green Point Stadium, Cape Town, June 23, 2010 – Netherlands vs. Cameroon

Green Point Stadium looks amazing from the outside, but wasn’t completely finished on the inside.  I sat on the center line near the top of the stadium and my entire side of seats were temporary bleachers that didn’t seem all that safe.  I was probably 70 feet up and to my left there was a huge drop off protected by a small fence.

The Dutch are great supporters and painted Cape Town orange.  There seemed to be a bunch of white South Africans who were supporting the Netherlands as well, which added to the atmosphere.  Arjen Robben is a joy to watch, as was Samuel Eto’o.  As soon as Robben came into the game, he immediately took over and created the winning goal.  Although both teams didn’t have anything to play for, they both clearly wanted to win and it was a fairly entertaining match.

Green Point Stadium was the most fun to go to because it is surrounded by shops, bars and restaurants along the Cape Town waterfront.  While not the best looking stadium compared to Durban, Green Point was the total package and was more fun than most of the places we went in Germany 2006.

Royal Bafokeng Stadium – Rustenburg June 26, 2010 – USA vs. Ghana

I was back in Rustenburg for the USA/Ghana match after a crazy flight/sleep in the airport.  I met some friends, Andy and Chris, in the airport and we ended up back at Lucky’s and then onto the game.  Bob Bradley inexplicably started Ricardo Clark in the midfield and Robbie Findley at forward and both didn’t do well.  Clark was horrible and gave away the ball dribbling in his own defensive third, leading to Ghana’s first goal.  He was promptly subbed off.  The atmosphere was electric again.  90% of the fans were rooting for Ghana and the rest were from the United States.  Anytime Ghana did anything well, the vuvuzelas would go crazy.  If we had to lose to any team, I’m glad it was an African side like Ghana.

Overall, the soccer was great, the atmospheres exactly what you’d expect at the world’s largest tournament.  In the US, everyone’s asked me about the vuvuzelas.  At the matches, I actually really liked them, besides for the fact that you couldn’t hear fans singing.  The vuvuzelas brought the matches to another level and weren’t annoying.  They were much worse on TV.

The South African fans were incredible as well.  They danced, sang and had a great time, even at the games where they weren’t playing.  They were also quick to help and offer suggestions on where we should go and what we should do while we were in each city.  Each city felt safe and there were hundreds of police officers around each stadium to make sure that people knew it.  For all of the hand wringing in the media beforehand, South Africa staged a magnificent World Cup and were great hosts.  I just wish the US would have gone farther.

The Bad

The only drawbacks that I encountered were caused by FIFA.  FIFA is one of the most corrupt organizations in the world, along with the IOC, so many of the things that went wrong were caused by greed or outright corruption.

The first problem caused by FIFA was in the ticketing.  FIFA categorizes tickets in the stadium into four categories, with 1 being the best and 4 being the worst.  This world cup, category 4 could only be sold to Africans.  The problem was that in many cases, the $160 category 1 tickets were not any better than the $80 category 3 tickets.  My best seats were category 3 for USA/Slovenia, Category 3 for Spain/Switzerland and Category 2 for Netherlands/Cameroon.  The worst were category 1 for Germany/Australia and the category 1 tickets in Rustenburg were no better than my other category 3’s.  Since you can only choose a category ahead of time, not actual seat locations, you can get stuck with expensive seats that aren’t any better than the cheaper ones.

There were also large swathes of empty seats for many games, including two of the USA matches.  FIFA claimed that it was because people bought tickets and then didnt show up, but it was entire sections that were open, which doesn’t make any sense.  I think FIFA’s ticketing system was screwed up and didn’t show how many tickets were really available.  For USA/Slovenia, people were searching for tickets on the street, but there were 4-5 sections available in the stadium.  FIFA should have made sure that locals got unsold tickets to make the atmosphere even better.  It was a huge missed opportunity for FIFA to spread the game to people who otherwise couldn’t afford it and improve the atmosphere in the.

FIFA showed its greed by not allowing resales of tickets.  The only way  you could legally resell tickets was to use FIFA’s own system that cost 10% to sell and an extra 10% to buy.  If you had already printed your tickets, you couldn’t use the system and if you bought through supporters clubs, you couldn’t legally resell tickets.  If you were like our group, and many were, you had to buy tickets months in advance.  One person dropped out of our group, so we had 1 extra ticket for all of our matches.  According to FIFA, we weren’t allowed to resell it anywhere.  It caused fewer people to get into the stadium and higher prices outside because people were scared to get their tickets cancelled by FIFA if they were caught selling.

A few days before the round of 16, FIFA cancelled hundreds of tickets that had been “illegally” resold, causing the buyers to be screwed and the sellers to keep the money.  That’s just dumb and shows FIFA only care about the money, not the fans.  FIFA also wouldn’t let people give tickets away in sweepstakes or make their own travel packages.  All were deemed illegal by FIFA.

The second problem was FIFA’s overarching power.  South Africa (understandably) rented themselves out to FIFA for the tournament.  They acquiesced to new laws demanded by FIFA like “outside companies advertising inside the stadium is a crime.”  This “law” led to 40 Dutch women to be arrested and charged with a crime for wearing identical orange dresses to support a brewery.  FIFA also banned any local food from the stadium, so we were stuck with Coke, Budweiser and pies by a large company.  People decided to smuggle food into the stadium instead.  I understand that the sponsors need to make money, but jacked up prices (by South African standards) and poor food quality rubs people the wrong way.  FIFA also brought logistics companies into the country to care for the teams.  They used “blue lights” which were law-exempt cars that traveled at huge speeds all over the city to shuttle dignitaries all over the place.  They were dangerous for everyone else involved.

I also talked to one of the people who FIFA contracted to manage these people and he said that FIFA covered up all sorts of problems created by teams, delegates and others involved with FIFA.  I heard about a team getting caught with lots of cocaine, but it never made the media.  Another story was that a FIFA delegate stole about 10k from a player, but that was swept under the rug as well.  I’m sure there were a ton more problems that never made the media, but it’s pretty sad that one organization has all this power.

I also really dislike that FIFA uses politics to choose referees.  As you can see from some of the dubious refereeing decisions, the best referees are not all in South Africa.  The referee from Mali who blew the USA/Slovenia match is likely not one of the best 16 refs in the world.  Just pick the best 16 referees in the world, no matter where they’re from.  And let’s try to get some sort of replay for the next world cup.  It really wouldn’t be that hard!

The last and probably the biggest problem was MATCH, the official tour/accomodation partner of FIFA.  MATCH was the company that partnered with FIFA to “help” people find accomodation, flights and car rentals.  All MATCH did was buy up all of the reasonably priced hotels, guesthouses and B&B’s and then tried to resell them at 4-5x their price on the FIFA website.  I felt bad for the people who spent huge amounts of money on what would have been normally priced accomodataions, but that’s not the bad part.  Since FIFA bought up all of the reasonable places and the places that normal people could find online, many people didn’t come.  FIFA got greedy and it resulted in at least 50k people not coming to the world cup.  The best part?  MATCH and FIFA didn’t sell out their accomodations, so they turned back a bunch of rooms a month before the tournament, too late for people to book flights.  In pretoria, MATCH has reserved an entire guesthouse of 40 rooms, right across from the stadium.  FIFA was trying to get $350 per night per person on their website.  We called the place directly and they booked us in at $100 for the night total because there was only 1 other person staying at the guesthouse who had booked through FIFA.  Instead of an awesome guesthouse filled to the brim with world cup fans, it was only us and the one guy who paid the $350.  What a scam.

South Africa did a great job putting on the tournament and I thoroughly enjoyed myself.  I just wish FIFA would hold up their end of the bargain, become more transparent and make future tournaments even better.  I’m not holding my breath.

5 Comments

  • I was surfing the net and found your blog after I was wondering whether anyone else had a disappointing experience at the world cup in regards to FIFA’s handling on ticketing.

    I live in New York and ordered two category A tickets each (one in Cape Town for round of 16 match and another in Johannesburg Soccer City for the QF.) Yes I was hoping to see the US in the Soccer City match but alas Ghana beat them in the round of 16. Anyway, both of those category A seats were up on the THIRD FLOOR of each stadium! THIRD FLOOR! I couldn’t believe it. I was practically 5 rows from the last row. At $200 (round of 16) and $300 (QF) each, of course I was horrified that these were category A tickets. I applied during the first phase of the FIFA ticketing application process so I thought I would have gotten first pick of the seats near the field (given the category A status) but I wasn’t.

    I’m now in the process of applying for olympics tickets in London and I’m hoping I won’t get a similar experience when I apply for category A tickets again but we’ll see.

    I loved Cape Town’s greepoint stadium mainly because of its Fan Walk (2.4km in distance) that passed through CT’s main street of shops and restauarants. A few hours before the match the street was closed and one could see a long march of football fans blowing vuvuzelas everywhere! What a sight.

    You made a good point that there were a lot of Americans in their 20s who spectated at the world cup in South Africa. I’m 28 years old and this was my first world cup experience and had a blast! I met a lot of Spanish fans (I supported team USA and then team Spain when USA lost) who were around my age which was pretty cool. It was a good networking opportunity as well with fellow football fans from the US!

    I felt that the FIFA sponsors were also greedy by jacking up the flight/hotel prices throughout that world cup period. I was in Cape Town in early 2009 and stayed at a clean hostel back then for $10 a night but during world cup, they increased their prices to $50 per person per night! I flew Emirates from JFK and when I reserved my ticket back in fall 2009, the flight was $3000! Back in May 2010, I saw the flight price go down to around $2000 and of course I called and asked for a refund on the difference of price.

    Though I still love soccer and watching the world cup (been watching it on TV every 4 years since 1994) I think this may be my only trip to see it live. Though I do enjoy meeting new people and seeing matches live (I went with my close bud and friend Jen), at times I did feel I’d rather watch the matches at my local hangout pub with close friends who unfortunately could not go due to costs.

    • Thanks for stopping by! It’s always great to hear from a fellow soccer fan.

      Yea, FIFA had quite a few cateogry 1 tickets that i thought were really not that great. I bought cateogry 3 tickets for most matches and thought they were as good or better than my cateorgy 1s for a few matches.

      I love the energy, people, feeling, openness of the world cup, plus I love to travel, so I’m for sure going back! Brazil is going to be amazing.

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