Nathan Lustig

Ep 9 Diego Saez-Gil: Smart Luggage To Make Travel Easy and Enjoyable

Have you heard of smart luggage? It may not sound like something you need but wait until you hear what it can do to make your travel more enjoyable and effortless. Connecting luggage to an app and building out the hardware to integrate the two has enabled Diego Saez-Gil’s company, Bluesmart to jump into a very competitive marketplace and gain a foothold with amazing speed.

On this episode of Crossing Borders, Diego shares the story of his entrepreneurial journey, how he’s founded and funded his new smart luggage startup, and how he manages an international team with offices all over the world. It’s a fascinating example of the kind of innovation and forward thinking that’s coming out of Latin America these days. (more…)

The Politics of Fear

Fear is the easiest, simplest, most visceral way to get people to do something. Scare them half to death and they’ll be much more likely to do what you want.

It’s one of the easiest to take advantage of people.

In the era of the 30 second tv spot, 140 characters, 24/7 news cycle and short attention spans, fear is the quickest way to get attention and break through the noise.

The downside is that people get scared and paranoid, think things are worse than they are, and that otherwise decent people are evil and are out to get them. That threats are bigger than they really are.

It leads to polarized politics with no room for grey area, nuance, other peoples opinions. We need to fight its advance.

Photo credit: Outtacontext

Three News Articles

I was featured in three different news articles this week for three different ideas and I thought I’d share.

Dealing with digital Afterlife – Financial Times

Emma Thomas interviewed me for an article about people with interesting jobs, focusing on the digital death space. My favorite part where I talk about the impact that working with digital death had on my outlook on working and living. It makes no sense to me to be working on things that don’t really matter, like an iphone app for fart noises or other fairly useless ideas. If you have the ability and drive to do a startup, do something that matters.

The Most Interesting Entrepreneurs in Chile

An article talking about different people in the Chilean entrepreneurial ecosystem. There are clearly better homegrown Chilean entrepreneurs than me, but it’s fun to be on the list.

La Condonería: Condones y educación sexual a un click de distancia

This article in PulsoSocial (spanish) talks about one of my new projects, an ecommerce site that allows people to buy condoms online in Chile. I’m really enjoying this project mostly because of the blog and chat we have. Most people didn’t have a well developed sex education course in high school or college, so we answer basic questions that we get via our chat in blog post form. It’s been one of our biggest successes so far and makes selling a product much more interesting and rewarding.

Seven Important Books

Over the past nine months or so I stepped back from writing and threw myself into reading. I took a trip into the classics, reading Wealth of Nations, Crime and Punishment, Brothers Karamozov, 1984, Brave New World, The Autobiography of Benjamin Franklin, some light fiction and fun non fiction, but what I’ve really been interested in lately is the intersection between technology, our economy and how it’s changing our culture, both for the better and for worse.

I’ve started to formulate a thesis. And I don’t really like the conclusions that I’ve been reaching. Over the next few weeks, I’m going to be writing about what I think might be going on, why its happening and how it may affect our present and our future. These are the key books that I’ve read that have shaped my thinking.

World

Antifragile – Nassim Nicholas Taleb

Taleb’s follow up to best selling and paradigm breaking The Black Swan, Antifragile, is probably the most important book in the past decade, if not longer. I found myself smiling and nodding in agreement throughout the book. And I’ve found that if someone’s read this book and enjoyed it, I’ll likely be their friend and share a similar world view.

Taleb creates a new word: antifragile – things that grow stronger from stressors. Humans get stronger from mild stressors. A glass vase does not. The restaurant industry does. Wall Street does not. Taleb shows that lack of skin in the game, the agency problem, micromanaging and a lack of understanding of real risk is causing our world to be more fragile when we should be orientating toward antifragile approaches.

Shorter: My Rules for Life in The Guardian.

You Are Not a Gadget – Jaron Lanier

Lanier invented the term Virtual Reality and has been involved in Silicon Valley since the very beginning. And he thinks technologist have gotten it all wrong. We’ve built technology that serves technology, not technology that serves humans. Our iPhones control us, not the other way around. And it’s wrecking our culture and economic future.

If you can’t read the book, read his oped in the Wall Street Journal, World Wide Mush.

Who Owns The Future – Jaron Lanier

In Lanier’s follow up, he talks about how technology is accruing massive returns for those who have the biggest, most powerful servers, not those who have the best ideas or give humans the most benefit. This techification eliminates the middle class and pushes economic returns up to a small group and gives the rest candy. Facebook without any users is worth $0. So why do so few people as a percentage earn money using Facebook?

If you can’t read the book, read his NY Times piece Fixing the Digital Economy.

Coming Apart – Charles Murry

Murry shows how the US has developed extreme income inequality that’s led to a small, super rich upper class that’s both physically and culturally separate from the rest of the population, similar to Latin American and other oligarchical countries. His description of how the US looks today is spot on and some of the consequences of income inequality, but I don’t buy his social root causes. I believe a similar pattern is taking place globally.

If you can’t read the book, read his Wall Street Journal piece The New American Divide and then Ross Douthat’s What Charles Murry Gets Right from the NY Times.

US Specific

Rise of the Warrior Cop – Radley Balko

Balko traces the militarization of US police forces from the US’s birth to present day and shows how the drug war and now terrorism fears have turned a police from traditional beat cops who knew everyone in their neighborhoods into body armored, automatic weapon toting, tank driving para military forces that have eviscerated the 1st and 4th amendments, wreaked havoc on families, killed innocents and brought terror the american households, all without even doing anything to lower crime.

Shorter: Why Did You Shoot Me? I was just reading a book! from Salon.

Three Felonies a Day – Harvey Silvergate & Alan Dershowitz

The US federal law system is now so vague that we all commit at least three felonies per day and the only reason we don’t get prosecuted is that we haven’t run afoul of a politician, a bureaucrat, or a prosecutor or even just gotten unlucky. Rise of the Warrior Cop interplays very well with this book. While I don’t recommend reading this book for pleasure reading, as its clearly intended for technical attorneys, the thesis is spot on.

These two books together paint the picture of why I’m very worried about NSA spying. Between a militarized police force, a government that collects all of our data and a criminal justice system that can indict you with lifetime jail time for living a normal life, we’re well on our way toward a police state.

Shorter: You Commit Three Felonies A Day from The Wall Street Journal.

Fiction

Super Sad True Love Story – Gary Shteyngart

A dystopian, but extremely readable look at what the future might look like where everyone’s always connected to the internet, we’re constantly alone together, the government monitors everything, the US is a banana republic and everyone is rated on everything via metadata. Read it.

Photo Credit: hobvias sudoneighm