Nathan Lustig

SXSW Recap

Category : Entrepreneurship, Entrustet, Travel
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SXSW 2010 was my first SXSW experience.  I had heard amazing things from friends who had gone before and from people on my previous trips to Austin, so I had high expectations.  It did not disappoint.

For those who do not know, SXSW stands for South By Southwest, which is a combination Technology, Film and Music festival held each year in Austin, Texas.  It is one of the biggest in the US, if not the world and brings some of the smartest and most interesting people together to listen to panels, network and go to parties.

I was lucky enough that my first time going to SXSW also included the added experience of launching Entrustet into beta, with Jesse giving a talk called “People Die, Profiles Don’t.” I met some great people and attended some really interesting sessions and will share my best of SXSW.  Check out our Entrustet blog for more info on what we did at SXSW.

Entrustet

We launched our beta version early in the morning on Friday March 12th, a day before our panel.  Everything’s been going really well and we’ve started to get some good traffic and user sign ups.  Our panel got some traction, especially online on Twitter.  Our stat that over 285k US Facebook users will die this year caused a stir and was used by our friends over at The Digital Beyond at their panel on the 16th.

More and more people are asking the question “what happens to my digital assets when I die?” and this attention is starting to reach a critical mass.  Everyone from Guy Kawasaki to the American Bar Association is starting to think about it.  Hugh Forrest, the founder of SXSW raised this question in an interview with NPR:

Yeah, we did one session on that last year and we create this virtual presence more and more with our new technologies. What happens to that presence when you pass away? Do you will that on to someone else to essentially keep on your virtual existence or how does that work? And there are lots or there are some services that help you with that process now.

Now, the other session you mentioned was My Right to Delete, which is, again, in this brave new world we live in, the things we say or do often get onto the Internet and it’s impossible to get rid of them. How do we move on, if and when we want to move on?

Gizmodo is dedicating an entire week to looking at what happens to your digital assets as people pass away, including an article called What Happens Online When We Die? and many other publications have been writing about this issue.  The Digital Beyond’s panel was well attended and Adele McAlear’s blog Death and Digital Legacy has been gaining strength.

I believe that 2010-2011 will be the year that consumers really start to think about what happens to their digital assets when they pass away.  What do you want done with your Facebook?  Your email?  How will you protect your family photos or all of your blog posts?

Panels

I went to some great panels this year.  My favorite one was about Seed Combinators and featured a who’s who of entrepreneurship forces.  The panel included Paul Graham, Naval Ravikant, Marc Nathan, David Cohen and Joshua Baer and they spoke about their efforts to create successful seed combinators across the country.  I think that Madison, WI has to potential to have a very successful seed combinator and am going to post about it in the next week or so.

Another great panel talked about Social Media in China.  In China, websites are not able to sustain themselves on “advertising” as a business model, so they have had to create innovative business models in order to survive.  I hadn’t realized how big TenCent is (1.5B in revenue, 40% profit margins) and all of it is based on virtual currency and virtual goods.  The Chinese version of Match.com charges $450 for 6 months, equivalent to 1 months salary for the average Chinese citizen.  Like match.com, the service matches you up with potential matches and you go on dates.  After the date, you call into their call center and rate how you thought the date went, what you liked and didn’t like about the other person and if you want to date them again.  The next day, the service calls you back and tells you what the other person thought of you.  It gives you the chance to improve your dating skills and cut through some of the awkwardness.

Another dating site allows you to create an avatar of yourself and go to a virtual “dance club” where you dance with potential partners.  You talk, exchange personal info and get to know each other.  The site makes money when the people buy drinks, gifts and other virtual goods for each other.  After awhile, if you like the other person, you can meet up in person.

Advertising has been a crutch in the American Internet space that is being removed as we speak.  I think you will start to see more innovative business models, like Mint.com and others come to the US in the near future.

I also attended Student Startups to hear about others experiences starting a business in college (nice job by the panel, including Ellen Chisa), The Third Coast, by the founders of Crowdspring and many others.  If I had to do it again, I would attend more core conversations, rather than panels, as there is more give and take and you have a better opportunity to interact with the speakers.

Food, Parties, Fun

I could write an entire post about each of these topics, but a short recap will have to do.  I had some amazing food in Austin, but the best came from a food cart called Texas Picnic.  I had one of the best pulled pork sandwiches I’ve ever had and their white BBQ sauce on their chicken was unlike anything I’ve ever tried.  I’m somewhat of a BBQ connoisseur, so that is high praise.  The Whole Foods we went to was the biggest I have ever seen, with a crazy amount of selection.  If I had unlimited money I’d shop and eat there all the time.

The parties were really fun, with the highlight being the Mashable party.  We had to wait in line for at least an hour, but we made the best of it, creating a new check in location on Gowalla that served as the unofficial Entrustet Launch party (8 people checked in).  We grabbed some beers from the liquor store across the way and made friends with the people around us and had a great time.  The Thrillist party on our last night had some great live music, although we missed the DJ.

I also met some great people who I hope to stay in contact with in the future.  One of the interesting people was Geoff Hamrick, a 19 year old entrepreneur from North Carolina.  Geoff and his partner George have a cool site called Group Story that lets you share photos and collaborate to create photo books.  They’ve got a really cool idea going.

Overall SXSW was a great experience.  I will definitely be back next year and hope to see many of the cool people I met this year again and hear about their successes in the year apart.  I learned a ton, including some lessons that will lead to direct improvements in Entrustet.  It was a week well spent.

Entrustet Beta and SXSW

Category : Entrustet
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You may have noticed that I haven’t had many new posts lately.  I’m in Austin, TX at South By Southwest, where we launched Entrustet Beta two days ago.  After about 18 months of work, we are incredibly proud of the site.

With Account Guardian, we’ve created a free way for you to create a secure list of all of your digital assets (any online account or file on your computer) and decide what you’d like done with each asset when you pass away.  You can either decide to delete individual digital assets or decide to pass specific assets to heirs of your choosing.

Jesse gave his presentation People Die, Profiles Don’t at South By Southwest yesterday and we got a great reaction.  The most tweeted about portion was our stat that over 285,000 American Facebook users will pass away this year.  We calculated this number using Facebook’s own stats and US Government data provided by the US Census and the Centers for Disease Control.

We believe that this number shows that companies already face a large problem about what to do with digital assets when their users die.  I’ll have a longer post about where I think the industry is going once I get back to Madison on Wednesday, so stayed tuned!

February Books

Category : Books
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It’s been a busy last two months, so I haven’t been able to read as much as I’d like to.  I only had a chance to read two books this month, but both were really good.

The Guernsey Literary and Potato Peel Pie Society – Mary Ann Shaffer and Annie Barrows.  This was one of the most unique books I’ve read in a long time.  The book is set in post WWII London and later Guernsey, one of the channel islands between England and France.  It is historical fiction about what life was like on Guernsey during and after WWII. I had never heard about this aspect of WWII and it was really interesting to read about what life was like on the island.  For example, I didn’t realize that Germany took over Guernsey fairly early in the war, expecting to only be there for a brief stopover before attacking the UK and that there was a small concentration camp on the island.

Aside from the history, the book is interesting because it is written all as letters between the characters.  There are no chapters, making it easy to continue reading.  At first, I thought I would have trouble keeping all of the characters straight because of the format, but I quickly started to enjoy the new format.

Another unique aspect of the book is the authors themselves.  Shaffer had never written a book before this, but had stopped over on Guernsey and was stuck in the airport with nothing to eat except candy from the vending machine and nothing to read except travel books about the island.  Fast forward 30 years and she started to write this book after being harassed by her book club.  After completing the first draft, her health began to deteriorate and she realized she would not be able to do the necessary edits and rewrites.  She drafted her niece, Annie Barrows, who is also a writer, to complete the book.

The overall plot isn’t incredibly complex and fairly formulaic, but the book is a winner because of the interesting historical context, great descriptive writing and unique format.  I highly recommend reading it.

Switch: How to Change Things When Change Is Hard – Chip and Dan Heath.   In their follow up from their must read book Made to Stick, the Heath brothers have done it again.  Switch details a simple strategy to help create change in all different scenarios, from eating behavior, politics, business and health care.

They believe that the human mind is broken down into two parts, which they call “the rider” and the “elephant.”  If you imagine that the rider is attempting to ride the elephant, The rider is the analytical part of our brain that likes to think things through, while the elephant is our emotions and motivation.  They show that in order to create change, you need to get both the rider and the elephant moving in the same direction along a well defined path. They offer some inspiring stories to go along with some great strategies that help make campaigns work better.

They show examples of people with small amounts of power who created huge changes in behavior using simple, innovative strategies.  They show how a tiny group highlighted the bright spots of villagers’ behavior in Vietnam to help end childhood malnutrition in the country and how providing a roadmap to child abusers can reduce abuse by 3x.  I can’t really do this book justice with a short blog post, but if you are interested in change and how it works, read this book.

Roger Ebert Inspires Me

Category : Personal Thoughts
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Roger Ebert inspires me.  He used to inspire me to go out and see a movie based on his reviews, but now he inspires me on a completely different level.  I just read Roger Ebert: The Essential Man in this month’s Esquire and learned about Ebert’s story.  In 2002, he was diagnosed with thyroid cancer and had surgery to remove the tumors.  A year later, he had to have his salivary glands removed, as they too became cancerous.  Over the next five years, he underwent dozens of surgeries to try to completely beat cancer.  In 2006, his doctors had to remove a portion of his lower jaw, as his cancer had spread there.  As he was going to leave the hospital after a successful surgery, his carotid artery ripped and he almost bled out in the hospital.

The resulting surgery saved his life, but took his voice.  It also took his ability to eat and drink.  He cannot remember the last thing he said, the last thing he ate or the last thing he drank, although he assumes it was probably water in the hospital.  Since 2006, Ebert has had many reconstructive surgeries to try to allow him to regain his speech and the ability to eat and drink.  After short-lived successes and painful rehabilitation, each surgery failed.  His voice was gone for good.

Now, Ebert, who was famous for his weekly TV show, can only communicate through post it notes, typed communication, rudimentary gestures and basic sign language.  Many people would be extremely depressed and who could blame them?  Not Roger Ebert.  He writes on a scarp paper during in an interview for the feature in Esquire, “There is no need to pity me. Look how happy I am.”

After coming to grips with not being able to speak, Ebert turned to the written word.  He started writing a journal on his website, first to “apologize to his fans for not being able to come to Ebert-fest” and later as a way to express himself on just about any topic.  If you read his journal entries, you will see that Ebert is an amazing writer who philosophizes about all sorts of amazing topics.  Since 2008, Ebert has thrown himself into writing to continue to communicate with people around the world.  He has written over 500,000 words and responds to most of the thousands of comments that readers submit on his entries.  Ebert writes “It is saving me. When I am writing my problems become invisible and I am the same person I always was. All is well. I am as I should be.”

Ebert inspires me because his positive attitude shines through, even though he has faced more adversity than a person should have to face in their life.  He still reviews movies and writes amazing reviews, but he has found a new outlet that lets him express himself in his own way, not how the world thinks he should.  He still goes out to dinner with his wife and his friends, even though he cannot eat.  For many, this would be the worst torture, but Ebert doesn’t think so.  When one of his friends apologizes for raving about the food in front of him, Ebert writes a note that says “No, no. You’re eating for me.” Ebert is amazing because he has adapted to the challenges in his life and embraced the good and tried to forget about the bad.  I love Ebert’s personal philosophy and wish more people thought this way:

I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhappy is where all crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always know this, and am happy I lived long enough to find it out.

If more people did, the world would be a better place.  There are so many amazing aspects of Ebert’s journey toward this realization.  He would not have been able make many of these discoveries without the help of technology.  The Internet has allowed him to interact with interesting people and reach the masses, from the comfort of his favorite chair in his home in Chicago.  A company in Scotland has helped him create a personalize text-speech tool that actually sounds like his voice, so he does not have to sound like a machine for the rest of his life.  Technology has given him the ability to reach me and inspire me.  I am glad I live in an era where people can have a positive influence on the world, regardless of the condition of their body.  If you have access to a computer and the Internet, you truly can change the world.