Nathan Lustig

Building a Startup Team: 10 Tips From Entrepreneurs in Latin America

Category : Latin America Startups and Investing
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Over the past few years, I’ve interviewed nearly 100 entrepreneurs on my podcast Crossing Borders about their experiences doing business in and across Latin America.

I always ask them to offer their advice to aspiring entrepreneurs, and one topic that comes up often is how they create a team that drives their companies to succeed. It takes time and effort to find the right people who fit your company culture and can meet a startup’s needs.

So I decided to round up the best advice on finding, building, and maintaining a successful startup team from these entrepreneurs. Check out their advice below.

1. Hire people who fit your company culture 

Komal Dadlani, the founder of Chilean science education startup Lab4U, says that when they were starting out they made the mistake of hiring “senior executives” that were not ready to sell a scrappy startup product. As a result, she found herself handling most of the sales, and paying a high price for experienced workers who weren’t meeting the company’s needs and weren’t a great fit for the company culture. 

Instead, she advises not to be dazzled by years of experience. In an early-stage startup with a small team, every person needs to pull their weight. It’s important to look for people who are a good cultural fit, and who are willing to do any task – big or small – to get the job done. 

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Victor Santos, Liv Up: A Healthy Approach to Food Delivery in Brazil, Ep 90

Category : Brazil, Crossing Borders Podcast
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Despite Brazil’s amazing abundance in raw materials for food, Victor Santos was finding that many delivery options in large cities like Sao Paulo offered mostly highly processed foods. Liv Up is a direct-to-consumer startup that uses local Brazilian ingredients to produce high-quality and healthy frozen meals that get delivered right to customers’ doors.

Founded in March 2016 in Sao Paulo, Liv Up’s product portfolio is continuously evolving. With over 80 different SKUs to offer, from snacks to spreads, Liv Up’s team is constantly tweaking and improving their products based on customer feedback.

I sat down with Liv Up’s founder, Victor Santos, to talk about his decision to leave the finance world to start a food e-commerce, as well as how he raised $10M from some of the top venture capital firms in Latin America, including Kaszek Ventures. We also cover why investors should be looking into the Brazilian market, touching on both the opportunities and challenges the market has to offer.

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Luis Garza, Kinedu: Helping Parents and Kids Through the Magic of Software, Ep 89

Category : Crossing Borders Podcast, Mexico
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Luis Garza is the founder of Kinedu, an app that provides educational games and activities for parents and kids to play together. He was born and raised in Monterrey, Mexico but had the opportunity to study abroad at a young age. Luis knew from early on he wanted to give others the same educational opportunities he had been given as a child. 

After college, he joined the corporate world but eventually made his way to his passion: early childhood education and entrepreneurship. His first startup was Advenio, a high-quality daycare for preschoolers in Mexico, which led to his current pursuit: Kinedu. 

Kinedu encourages early childhood development at scale. Parents and teachers can access over 2,000 one-minute long videos on Kinedu’s app that provides them with content and tools to better engage in their child’s development.

For this episode, I sat down with Luis, our first guest from Monterrey, to talk about what it’s like starting a business and living in one of Mexico’s most important business centres. We cover his journey from the corporate world as a consultant, to developing a business plan for his first startup Advenio, and eventually starting Kinedu. We also discuss the cultural differences that led him to miss trains while he was attending boarding school in the UK, and what it was like to study at Stanford at a time when no one was really paying attention to tech. 

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How Immigrant Entrepreneurs Are Helping Change the Way LatAm Does Business

Category : Latin America Startups and Investing
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Immigrants make up 15% of the US workforce, but they also make up one-quarter of the country’s entrepreneurs. Currently, up to 40% of new companies in the US have at least one immigrant founder. Immigrant-founded companies receive higher percentages of VC funding, according to this HBR report.

While similar statistics are not widely available for Latin America, there are some interesting numbers that stand out. For instance, there are close to one million US citizens residing in Mexico. The success of programs like Start-Up Chile and Parallel 18 speak to the positive impact that immigration can bring to a startup ecosystem. Living in a new country exposes potential entrepreneurs to new problems that they might have never faced back home, sparking ideas for new businesses. Immigrants may also bring unique skill sets and perspectives that allow them to create more innovative solutions to local issues. 

I’ve also noticed that living or studying abroad for a period can produce a similar effect. Many of the top entrepreneurs I’ve seen in Latin America left home to study in the US or UK, only to return to their home country, or another part of LatAm, with an entirely new perspective on their local problems.

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