Nathan Lustig

Lack Of Skin In The Game Is The Root Of Our Problems

You can trace nearly all of the problems in the world back to one cause: lack of skin in the game. From the financial crisis, to our broken government, to most wars, corruption, pollution and famine, you’ll find a lack of skin in the game as the foundational cause of nearly every one.

What is skin in the game? According to Nassim Nicholas Taleb, “skin in the game is about being harmed by an error if it harms others.” In finance, it means having personal monetary risk associate with any deal you make. A simple example: If I create an investment fund and invest my own capital so that I own 10% of the fund, I have skin in the game. If the fund loses money, I lose money. My decisions not only affect my investors, they affect me. If I don’t invest any of my own money, but make high fees just for managing the fund, whether it goes up or down, I don’t have skin in the game. Taleb believes that skin in the game is “the most important marker of credibility.” Without it, he continues, people are “frauds.”

When people share in the costs and benefits of their decisions that affect others, they are more likely to make good decisions than if they just impose their decisions on others. Taleb believes skin in the game is “a moral imperative” that should serve as the base of a functioning society. I agree wholeheartedly.

The financial crisis was caused by bankers who made incredible amounts of money whether their investments made money or not. The Iraq war happened because the people authorizing the war didn’t have to fight. Neither did the vast majority of their children. The war was fought by a small sliver of the US: our volunteer army. If George Bush or his supporters would have had to send their sons and daughters to war, I bet we wouldn’t invaded Iraq.

Our government doesn’t work because bureaucrats who make laws aren’t affected by them. Lawmakers don’t have skin in the game because massive gerrymandering has rendered their seats safe, unless they’re caught, as the saying goes, “with a dead girl or a live boy.” Global warming is an incredibly hard problem to solve because we don’t have actionable skin in the game. The consequences will happen far off in the future, likely to our grandchildren.

Lack of skin in the game causes the rich to not participate in their own communities because they believe their outcomes are no longer connected to their local communities. A massive student loan bubble because universities don’t have skin in the game to actually help students to get a job after they graduate. Journalists and bloggers to pontificate endlessly without any consequences for being wrong. Large companies and the top 1% to go to extreme lengths to avoid paying taxes because they feel decoupled from their communities: they can operate from anywhere, recruit employees worldwide and be citizens of the world.

More controversially, Jaron Lanier argues that many internet companies that are worshiped as paragons of having skin in the game in fact don’t. He contends that they’re wrecking our economy and that internet companies, via siren servers, are killing, not creating jobs and pushing too much economic activity off the books. They use the world’s most powerful servers to create defacto monopolies that earn money via arbitrage, solely because they have access to the most powerful computer, not because they are taking risks and creating value. (Read my previous posts for background.)

Taleb and Lanier are two of the most important thinkers of our time. It’s interesting that they both find a lack of skin in the game as the core cause of the world’s problems even though they write about completely different subjects.

So how can we start to fix our broken institutions? Simple. Add more skin in the game. Some examples from Taleb: In Roman times, bridge builders, or members of their family, had to sleep underneath newly built bridges for a time. If it collapsed, the builder lost too. He continues:

I feel much safer on a plane because the pilot, and not a drone, is at the controls. Similarly, cooks should taste their own cooking; engineers should stand under the bridges they have designed when the bridges are tested; the captain should be the last to leave the ship. The Romans even figured out how to deter cowardice that causes the death of others with the technique called decimation: If a legion lost a battle and there was suspicion of cowardice, 10 percent of the soldiers and commanders — usually chosen at random — were put to death.

Now I wouldn’t advocate for the Roman Legion’s solution, but what if we started to design public policy, laws and societal norms that required some amount of skin in the game as a moral imperative, along the lines of “thou shall not steal?” What if we said that it’s immoral to force decisions on others when you don’t have skin in the game?

What if we required bankers to personally invest in any deal they proposed to their own investors? Or their bonuses were tied to long term performances? Or if we devolved more power to local institutions instead of concentrating power at the federal level? What if we forced siren servers to have skin in the game and not make money solely on arbitrage? Or pushed the 1% to once again have skin in the game in their local communities? What if we had a partial military draft? Or some sort of selective service? Or forced banks to keep at least 50% of any loan they originated?

I don’t have many specific proposals yet, but all we need to do is use skin in the game as our guiding heuristic. We should be extremely skeptical of anyone who doesn’t have real skin in the game. The likelihood that they are a fraud is exponentially higher.

What do you think? Is skin in the game as important as I believe it is? Do you have any proposals to push for more skin in the game? What do you think we can do to help push for more skin in the game?

My 2013

Every since I started blogging, I’ve done a year end post summarizing what I’ve done in the past year. These posts are mostly for me, so that I can look back and remember what I did, what I was thinking and what was important to me each year. Previous versions (2000s2009,20102011, 2012).

I started and ended 2012 in nearly the same place: on a friend’s rooftop in Santiago, champagne in hand, surrounded by great people, watching a multitude of fireworks explode across Santiago’s expansive skyline. In between, the first part of 2013 continued on 2012’s theme: a time in flux. I started out preparing to become a professor for the first time. My business partner and friend Enrique Fernandez and I completely revamped our entrepreneurship class How to Build a Startup and began teaching at Universidad Católica in Santiago and Universidad Católica del Norte in Antofagasta.

Antofagasta was a real challenge, but it was extremely rewarding. While the two hour flight eight times in twelve weeks was challenging, the hardest part was teaching a class solo, 100% in spanish. I was really nervous my first class and could see from the looks on my students’ faces that they weren’t looking forward to a whole semester with my gringo spanish, but by the second class, I started getting better and by the final class, my spanish was much better and I wasn’t nervous at all.

I’m glad I got to practice in Antofagasta, because in August I taught another class completely in spanish to undergrads at Universidad de Desarrollo in Santiago. It was rewarding to see my students actually learn something each semester, see their self belief growing each week, and seem projects go from ideas to reality.

My blog continues to build traffic and I was featured in multiple international publications again this year on Startup Chile, Entrustet, Chilean Real Estate and the Madison entrepreneurial ecosystem. It was cool to see Google implement their deceased account option that we’d pushed for back in 2009. While I haven’t written as much as I would have liked, I read more in 2013 than I did in 2012.

I traveled back to Wisconsin in August to help organize the fourth annual Forward Technology Festival and was happy to see it keep growing. Matt, Bryan, Forrest and Preston have done an awesome job since I moved to Chile. Forrest continues to grow Capital Entrepreneurs and Madison’s entrepreneurial scene continues to get more national prominence.

While the first half of the year was a year still in flux, the second half was much more focused. After coming back from my trip home in August, I started Andes Property, a real estate investment company focused in Santiago and published The Expat’s Guide to Chile, a book about living, working and doing business in Chile, which has been consistently ranked in the top ten most popular books about Chile on Amazon. I also launched an ecommerce business, La Condoneria, that sells condoms online. It’s been fun to start to build a business from scratch again and to work with two great business partners. In November, I celebrated three years in Chile.

I also made it back to Wisconsin for my family’s Thanksgiving and my group of friends’ 9th annual Friendsgiving. It really was great to get back and see my family twice this year and it was amazing to see our group continue to grow with more engagements and our group’s first kid. I expect both trends to continue in 2014.

I explored more of South America, but didn’t travel as much as I would have liked. I made it to Chiloé and Uruguay, then visited Mendoza when my parents visited Chile for two weeks, and Pucón, Puerto Varas and Frutillar when my friend Polsky came to visit from the US. I’ve done a better job of taking advantage of going to the beach more in 2013 than in 2012, but plan to do it more in 2014.

I didn’t exercise as much as I would have liked, but continued to play squash and increased my soccer. On the sports side, I went to a Chile world cup qualifying match, some chilean club matches and watched the US qualify for the world cup. Overall, it was a year of transitioning into my next projects that I’ve since been able to sink my teeth into. I expect 2014 to be a very interesting one!

Favorite posts of 2013

What Entrepreneurship is Really Like

Your Internet Business Probably Isn’t A Startup

Privilege

Weonomics

How to Deal With A Smart Disruptive School Kid

My Talk From The Forward Technology Festival

How The Future Might Look

Seven Important Books

Siren Servers: Why are we ok with giving away our data?

How to Survive and Be Successful in a Siren Server World

Financial Times and La Segunda Articles

I was featured in two articles over the last few days. The first, Chile Property: Pro Business Policies Lures Foreign Entrepreneurs, written by Nick Foster in the Financial Times, covers the Santiago’s property market from a foreign perspective. My part:

Nathan Lustig, 28, is an entrepreneur from Milwaukee, US, who came to Santiago in 2010 under the government’s Start-Up Chile programme, which offers grants to promising new businesses, both foreign and Chilean, who set up in the country. Many are in the ecommerce, biotechnology and finance sectors. “Santiago is the most livable city in Latin America and there is wonderful hiking on your doorstep,” says Lustig. “Business-wise, there may be some extra bureaucracy here [compared with the US], but the rules are understandable and you feel confident that they are not going to change suddenly.”

“There is now a real cluster of young foreign entrepreneurs in Bellas Artes,” says Lustig, who has opened Andes Property, a company offering furnished units to the steady stream of expat arrivals in Santiago.

Lustig’s main gripes are air pollution and petty crime, while the distance from home is also a drawback: “It takes 14 or 15 hours to get to Wisconsin. On the other hand, if you are doing business with New York, or just watching sports or talking with friends there, there is no time difference in the southern winter, and only two hours difference in the summer.”

Read the full article over on the Financial Times website.

I was also featured along with my business partner Enrique Fernandez and many other entrepreneurs and stakeholders in the Chilean entrepreneurial community in a special entrepreneurship section of the Chilean national daily La Segunda in an article titled Nathan Lustig: Si Y No Con Santiago. The article talks about the pros and cons about doing business in Chile and how Chile can improve its ecosystem.

nathan lustig la segunda

 

How to Survive and Be Successful in a Siren Server World

My post Siren Servers: Why Are We OK With Giving Away Our Data? did not get a single comment. It got two likes on Facebook and no retweets. But it’s been the post that’s generated the most emails from people of any post I’ve written in the past year.

It seems that a small group of people are realizing the changes that are happening as a result of human choices in technology, but not many are willing to comment publicly. I’m not sure why, but I’d like to keep the conversation going.

To recap, Jaron Lanier shows that we’ve decided that our data does not need to be compensated monetarily. This decision has wide ranging implications, but the biggest is that large companies with powerful servers end up sucking up most of the wealth, leaving the rest of us with the scraps.

So if you want to be successful in this coming world, there are only three choices:

1. Try to operate within the system

If you want to be successful and make money, you can try to become a siren server. But that’s really just like buying a lottery ticket. There are only a handful of successful siren servers in the world and your chances of being one is very small. If you can’t be the siren server, then it’s best to work at a siren server, or provide services to a siren server. These jobs aren’t all that safe, as you’re still exposed to massive competition and disruption.

You could also “sing for your supper” as Lanier likes to put it. You can give lectures, consult, do legal work and anything that’s labor intensive. These jobs will likely pay well while you are working but if you get sick, get old, have a kid, get married or decide you don’t want to physically perform every day of your life, you’re done. There’s little to no security. And to really make big money, you have to become a star, which is probably only an order of magnitude easier than being a siren server.

Put bluntly, if you want to be successful in a Siren Server world working within the current system, you’d better have top notch skills, an incredible work ethic, a bunch of luck and the drive to succeed. I’m talking the top 10%. And that 10% will likely get smaller every single day. If not, you’ll be relegated to menial work or unemployment. This is exactly what’s happening today.

2. Try to change the system and rewrite our social compact

Our current economy is simply a social compact. We’ve decided that our data is monetarily worthless. We’ve decided that we’ll go along with the narratives that those who are winning in today’s society deserve it 100% based on merit. We’ve decided that we believe in extreme meritocracy and we’re using it to justify just about anything. So if you want to be successful, you can work to change our social compact and change the system. You can raise awareness about what’s happening and why, although you’ll likely end up singing for your supper. You could try to create a new solution via technology that compensated people for their data. Or at least gave companies incentives to pay for data.

3. Decouple from technology and find a niche

In the long term, nearly all, if not all, industries will be affected by siren servers, but in the near and medium term, there are many industries will be slow to change or where change will allow people to be successful in niches. For example, even though the vast majority of food is manufactured via big agriculture, there’s a profitable niche for organic, free range and heirloom varieties at a premium price. In the age of Ikea, there’s a niche for handmade furniture that’s one of a kind. In the age of Starbucks, there’s a niche for a small premium coffee shop. In the age of Amazon, there’s a niche for super secure web hosting and niche products. You must be in the top couple percent in whatever niche you choose.

Most of these potential jobs are variations of singing for our supper, but they at least provide jobs that are less dependent on technology and siren servers, at least for the time being.

Conclusion

Notice that I don’t mention programming, nursing, science and engineering. I think as siren servers continue to develop, we’ll certainly still need these professions, but whereas now we can use the top 50% of people who have these skills, we’ll see a smaller and smaller amount who have useful skills.

I’ll use programming as an example. In 2005 if you wanted to create a personal website, you had to hire at least one programmer and one designer to custom build it for you. You’d likely spend at least $5,000 for a decently done personal website or blog, sometimes even upwards of $10,000. Fast forward to today. You can setup WordPress with a myriad of top-notch designs in minutes for as little as $100. Or free if you’re willing to torrent. I’m not a technical programmer, but even I understand enough to launch my own website, with decent design.

This same phenomenon is going to continue so that lay people will be able to do today’s seemingly difficult programming, just as I’m able to do a time consuming programming task from 2005 with software as a service. We’ll always need the top 1%-5% of talented people to do the big, tough groundbreaking work. But what will the rest do? No jobs are safe from the siren servers.

Long term, we face a stark choice. Do we continue to go down our current path of siren servers that accrue the benefits of technology and radiate the risk back into the system, while sucking up most of the monetary benefits? Or do we decide to make a change?

I’d love to get more of your thoughts, so if you’re thinking about similar topics, please comment here or send me a private message.