One of my most popular blog posts is my ecommerce case study from when some friends and I started an ecommerce business in 2012. It gets hundreds of people viewing it each month and leads to lots of questions on twitter, linkedin and my blog.
I covered how we decided to launch an ecommerce, how we picked a product and how we validated the idea without spending lots money out of pocket. My goal was to share how we see the market and how you can validate any business idea without spending months and thousands of dollars to do it.
So what did we sell and what was the store called? We sold condoms on La Condonería.
In this episode, we cover the original case study, along with changes since I wrote the original post in 2015 and Magma Partners view on ecommerce in the region.
I hope you enjoy this style of episode of Crossing Borders. Please give me feedback in the comments or on social media on whether you did. If enough people like it, I can go through other industries that are popular in Latin America.