According to Pierpaolo Barbieri, Argentina is a country where young people would prefer to visit the dentist than to go to the bank. More than half of Argentina’s population is excluded from traditional financial institutions and few efforts have been made to help the middle class access services like savings and credit. My guest on the podcast today is Pierpaolo Barbieri, the founder and CEO of Ualá, the first fully-mobile and free bank card for the Argentinean market, which is trying to bring financial inclusion to Latin America’s second largest economy.
We talk about Ualá’s efforts to serve the underbanked in Argentina, the financial environment in Latin America, Pierpaolo’s background studying in the US and the UK, and why he has decided to maintain Ualá as a free service for all customers.