The term International Business Strategy is typically used to describe U.S. or Western companies looking to maximize profits through offshoring or outsourcing, or extending their sales into foreign markets. But Andres Barreto is doing things in the opposite direction. He’s working to encourage Latin American startups to focus on the U.S. market and scale there, as well as encourage US companies to look to Latin America for the talented engineers and developers they need. But instead of outsourcing, they’re building integral startup teams in Latin America.
Ep 19 Andres Barreto, International Business Strategy That Cuts Cost and Increases Profit
