Tag: Technology

Black Friday: Advertising Thoughts

Category : Business & Advertising
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It’s been awhile since I wrote about advertising, so seeing as it’s Black Friday and millions of Americans woke up early (or stayed up all night) to go shopping at ungodly hours, I thought I’d write a little about some of the current campaigns that motivated Americans to shop.  First, the bad.

AT&T has been in a battle with Verizon for mobile phone dominance for the past few years.  Verizon still has more subscribers and a bigger network, although AT&T has closed the gap and even taken the lead in some areas.  AT&T’s launch of the iPhone has been a huge boost for AT&T, but lately Verizon has been hitting back.  They launched a commercial that shows two maps of the US, one showing Verizon’s 3G coverage and the other showing AT&T’s 3G coverage.

ATT&T wrote an open letter trying to explain the situation, but they also created their own commercial to show that they too offer service in most of America.  It sounds like a good idea, but for me, the commercial fails.  It opens with Luke Wilson standing on a map of America saying that he got postcards from people all over the US who are able to use AT&T’s network.  Wilson reads off tons of cities and tosses the postcards where the cities are on the map.  Pretty soon, the entire map is covered in postcards.  It might be a cool idea, but they picked Luke Wilson.  As the viewer, I immediately think, “why couldn’t you get Owen Wilson?”  Is AT&T really the second most famous Wilson brother and Verizon is Owen, the big movie star?  It’s almost too perfect since AT&T is playing second fiddle to Verizon and had enough of an inferiority complex to respond to Verizon’s national 3G coverage map with an open letter to consumers.  At least they didn’t pick Andrew Wilson to be their spokespan.  Then people would think they were US Cellular.

http://www.youtube.com/watch?v=wjwBHqa6lZI

Sears has always had fairly tame advertisements around the holidays an this year isn’t any different.  Their ads are actually fairly good until the end, when they show their 2009 Christmas slogan.  Their slogan is “More Values, More Christmas.”  It hardly seems right to equate buying more things with more Christmas.  Wal-Mart does the same thing with their slogan “Christmas Costs Less at Wal-Mart.”  It seems wrong to me to equate being able to buy more things with “more Christmas.”  I’m not even going at this from religious perspective, simply a materialistic one.  Both stores are equating buying more things with being happier.  It’s a good message for the stores’ bottom line, but not for everyone else.

Finally, the last of the bad.  Kopps Custard, a local institution in the Milwaukee area used to have a billboard on I43 that showed the flavor of the day.  It let you know if you should take a right turn when you got off the highway or continue to your destination.  If it was a good flavor, you got off and got custard.  If it was bad, you continued on.  I can’t count the number of times I’ve stopped because the billboard showed Tiramisu, Chocolate Peanut Butter Chocolate or Grasshopper Fudge.  It was a great ad because it motivated people to change behavior and buy.  You can now follow Kopps on Twitter, but it’s just not the same.

Now, onto the good.  This year, Best Buy sent out their Black Friday circular in newspapers around the country, just like they did in other years.  The only difference was that in heavily Muslim areas, they included a bubble at the top that said “Happy Eid Al Ahda.” Eid Al Ahda is a holiday celebrated by Muslims that runs from Friday until Sunday.  Predictably, Best Buy’s decision has drawn criticism from some right wing Christians, including some who want to boycott the store.  I think this is yet another manufactured issue and commend Best Buy for using some innovative marketing to try to tap into an underrepresented market.  As an aside, I also laugh at companies that refuse to mention Christmas in their holiday ads.

Happy Thanksgiving and if you are shopping today, good luck finding those deals.  Remember, door busters don’t mean that you should literally bust the door down.

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A View of the Internet from 1995

Category : Technology
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I just came across one of my favorite articles again today.  It’s a Newsweek feature from almost 15 years ago about whether the Internet would actually catch on or not.  The article, The Internet? Bah! Hype alert: Why cyberspace isn’t, and will never be, nirvana, attempts to bring a dose of reality to the “Internet craze” sweeping the nation.  Written in 1995, the author starts the article with this quote:

After two decades online, I’m perplexed. It’s not that I haven’t had a gas of a good time on the Internet. I’ve met great people and even caught a hacker or two. But today, I’m uneasy about this most trendy and oversold community. Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney. Do our computer pundits lack all common sense?

Reading it now, the first part seems like it has to be an Onion article.  While most are laughable now, I don’t want to focus on what he got wrong.  Here’s a quick taste of some of Clifford Stoll‘s predictions from 1995:

  • “The truth in no online database will replace your daily newspaper”
  • “No computer network will change the way government works”
  • “You can’t tote that laptop to the beach”
  • “We’ll soon buy books and newspapers straight over the Intenet. Uh, sure.”
  • We won’t be able to find the information we want
  • The Internet won’t be useful in government
  • Computers in schools? “Bah. These expensive toys are difficult to use in classrooms and require extensive teacher training.”
  • “We’re promised instant catalog shopping–just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet–which there isn’t–the network is missing a most essential ingredient of capitalism: salespeople.”

He was clearly wrong about pretty much everything in the first section of the article, but I think he gets the second part partially correct:

What’s missing from this electronic wonderland? Human contact. Discount the fawning techno-burble about virtual communities. Computers and networks isolate us from one another. A network chat line is a limp substitute for meeting friends over coffee. No interactive multimedia display comes close to the excitement of a live concert. And who’d prefer cybersex to the real thing? While the Internet beckons brightly, seductively flashing an icon of knowledge-as-power, this nonplace lures us to surrender our time on earth. A poor substitute it is, this virtual reality where frustration is legion and where–in the holy names of Education and Progress–important aspects of human interactions are relentlessly devalued.

I think he was right that ultimately, online connections are indeed “limp substitutes” for the real thing, but he missed that the Internet could help people make connections with people they never would have had the chance to meet in their non-Internet lives.  I’ve made connections with people though my blog, facebook, twitter and other networks like Brazen Careerist, who I never would have run across if I weren’t online.

This article brings up another interesting issue.  People love this article now because Stoll was so wrong about so many things.  How will people in my generation look 15 years from now?  We have created huge amounts of content on blogs and social networks, much more than previous generations.  Much of this content contains strong options.

Surely many of us will be as wrong as Stoll was in his Newsweek article.  In 1995, Stoll’s article was fairly reasonable.  He was well informed, involved in the industry and took a strong stand on an issue he believe in.  Unfortunately, today it looks ridiculous.  There is no way Stoll could run for office and win.  His opponent would have more fun than Republicans who make fun of Al Gore for “inventing the internet.”

If an informed stakeholder can get something so wrong, isn’t it likely that most of us will probably write something that will be completely wrong 15 years down the road?  Will articles like these preclude us from running for office?  How about getting a job?  Should we be worried about how history will view our blog posts?

Like unflattering pictures posted online, I hope that blog posts that history proves to be wrong are forgiven.   As long as the posts were well written, logical and thought out, posts where we are wrong should not count against us.  Knee-jerk reactions or Glenn Beckesque rants SHOULD be held against the writer.  If not, we will have some boring future leaders who weren’t even willing to take a stand when they were young!

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October Book Reviews

Category : Books
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I only had time to read two books in October, but they were both interesting and well worth my time.  One was fiction and one was non-fiction.   Check out my reviews from past months here.

SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance – Steven Levitt and Steven Dubner.  SuperFreakonomics is a great follow up to the Stevens’ first effort, Freakonomics.  If you enjoyed Freakonomics, you will love SuperFreakonomics.  They tackle all sorts of problems with data, which you hardly ever see in most other walks of life.  Ever since I read Freakonomics, I’ve been fascinated with the way they look at problems and issues and I’ve been reading the Freakonomics blog in the New York Times daily.  In SuperFreakonomics, Levitt and Dubner tackle emergency room safety, the efficacy of child car seats, prostitution and most controversially, global warming.  They also present some amazing history about this history of vaccines, car seats and health care in their trademarked, data driven, but still humorous style.

I won’t ruin any more of the book for you, but there has been a huge outcry from the global warming establishment about SuperFreakonomics’ take on global warming.  Dubner and Levitt say that global warming has become a “new relgion complete with dogma and good and evil.”  They have been proven right because they were immediately criticized by the global warming establishment when the book was released.  I liked the way they tried to bring reason and science back to the global warming debate and move it away from political, religious debates that it has become, but was suprised that they advocated so hard for geo-engineering.

Levitt and Dubner (and I) love to point out that most of our problems come from unintended consequences of well meaning policy decision.  Many times, these unintended consequences could have been predicted ahead of time, but weren’t looked at for a variety of reasons.  They advocate geo-engineering the planet, but don’t take any time to talk about the potential unintended consequences.  There may not be many (but I doubt it), but I was expecting them to address the issue at least a little bit.  That said, SuperFreakonomics is entertaining, informative and well worth reading.

Absurdistan – Gary Shteyngart.  Not many books can make me laugh out loud.  I was on a flight to NYC, reading Absurdistan and trying not to laugh out loud and failed fairly miserably.  Absurdistan is the fictional story about a young, Jewish, fat, son of an oligarch, Russian immigrant to New York City and his trials and tribulations going between Russia, the US and Absurdistan, a fictional country located near Iran.  I read it on the advice of of someone who likes many of the same books I’ve read and wasn’t disappointed.

Shtyngart’s writing is really fun.  He mixes in hip hop references with geopolitical feelings musings that would only occur to a Russian who moved to the US.  One of my favorite parts is about how people in the 3rd world applaud whenever a pilot safely lands a plan “as if it were some kind of miracle”, whereas in the West, people complain about being late and rush to get off.  The section on a Holocaust Museum in Absurdistan is brilliant writing and worth reading on its own.  The books is a scathing critique of just about everything from Russian politics, American foreign policy, fat people and corporations.  While a little slow in places, each chapter has at least a gem worth finding.  I recommend reading this book if you like history, politics, different cultures and good writing.  As a bonus, after reading Absurdistan, Oscar Wao and The White Tiger, I now know how to say a certain part of the male anatomy in Russia, The Dominican Republic and India.

Paul Graham’s Newest Essay is a Must Read

Category : Entrepreneurship
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I’ve never written a post solely telling readers to read someone else’s work, but Paul Graham‘s newest essay called “What Startups are Really Like” is so good I’ll break my rule.  Graham is the founder of Y Combinator, a company that funds startups and gives them guidance, money and a community for to help them start their startup.  Graham emailed all of the founders of the companies Y Combinator has funded asking them what was the most surprising thing about their experience:

I’m in the unusual position of being able to test the essays I write about startups. I hope the ones on other topics are right, but I have no way to test them. The ones on startups get tested by about 70 people every 6 months.

So I sent all the founders an email asking what surprised them about starting a startup. This amounts to asking what I got wrong, because if I’d explained things well enough, nothing should have surprised them.

He took the most interesting responses and wrote an essay reacting to it.  If you run a startup, are interesting in starting one or are just interested in what entrepreneurs go through to start a company, this article is a must read.  Pretty much everything he says rings true to my experiences and would be advice I would give, so I will just let it stand on its own.

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